The Behavioral Insights Forum will present groundbreaking, evidence-based research showing how citizens’ health can be improved through a better understanding and application of the latest research. Led by a UK government-owned social purpose company, The Behavioral Insights Team, this research studies the factors that influence human behavior thereby producing evidence that can prove vital to improving the health of populations.

Using a broad definition of health, the report will cover three main areas: quality of life and wellbeing, public health, and delivery of healthcare. It will further demonstrate how behavioral insights can be applied at the macro level of high-level policies and system design, as well as at the micro-level of experimentation, in order to achieve incremental improvements for the benefit of societies.